The beautiful promenade with a view over the Alster boasts the world's finest shopping atmosphere.
Hamburg’s most stylish promenade
Over several years and with great commitment Jungfernstieg was elaborately redesigned. Since the opening ceremony in 2006 the area shines with a new brilliance. Jungfernstieg owes its name to the unmarried daughters (Jungfer is the old German word for "virgin" or "maiden") who were shown off by their wealthy families on walks along the promenade. This was a sort of informal version of a coming-out ceremony.
The stores at Jungfernstieg
Without a doubt, the standard of the stores on Jungfernstieg is high. On the waterfront of the Inner Alster there are stores of high prestige. Included in this are such traditional jewellery stores such as Wempe, Bucherer, Chopard or Brahmfeld & Gutruf and well known shoe stores like Geox, Schuh Kay and Salamander. Classic fashion can be found at Burberry, René Lezard or Beutin, young fashion at American Apparel or in House of Trend, which carries many renowned brands under their roof.
Relaxation is also written big: The first NIVEA-Haus in Germany, in which you can not only purchase all NIVEA products and merchandising products, but you can also relax in an “Oasis of relaxation” with massages and wellness services after a long shopping tour. Also represented at Jungfernstieg are Douglas and Schwarzkopf outlets.
The Alsterhaus, one of Hamburg’s Top-Addresses for Fashion, Perfume, living accessories, food and drink, invites to you to go shopping in style. The cosmetic area alone on the ground floor includes a 1500m2 retail space presenting numerous high-quality cosmetic brands and luxury designer fragrances. Beauty and wellness on a grand scale!
Food and drink
The oldest house on the square is the Alsterpavillon, even in 1799 people were sitting and drinking coffee here. Since then quite a lot has changed, but the spectacular view over the Alster remains. Today Café Alex serves its customers salads, pasta, burgers, schnitzel, baguettes and wraps for breakfast and brunch.
One can eat at the restaurant LeBuffet in the Alsterhaus or on the terrace of the luxurious Vier Jahreszeiten hotel. The Friesenkeller offers a wonderful view of the Fleet and has dishes ranging from savoury to sophisticated. For those seeking coffee, in between there is a Starbucks coffeehouse or the bakery DAT BACKHUS. If you are walking along Jungfernstieg in the evening you should have a cocktail at the Streits’s Lounge and enjoy the iconic 70 years atmosphere.